Align marketing programs to sales strategy and close the lead qualification gap.

Marketers have the unique challenge of leading the company’s strategic direction and tactically generating quality leads for the sales organization. More and more marketers are being held to the same ROI and sales metrics as their sales counterparts. Targeted marketing campaigns achieving greater sales results will provide the measure of success on a program by program basis and deliver hero status to the marketer who is able to bridge the gap from brand strategy to true lead and pipeline generation.

Where does a marketer begin to plan a targeted direct marketing campaign? So many list sources and not enough budget to effectively test them all. Time and time again a marketer’s biggest lead generation asset proves to be their house or target account list. What if all you needed was to clean that list and append more valuable data? You could influence creative with greater variability and personalization across every communication medium while increasing response rates on programs. Before the Call’s Data Cleanse solution and on-demand prospect development management solutions  allow you to maintain your data in the same application your sales reps make outbound calls from. No more de-duping databases or managing service bureaus. Access multiple business data providers to build and manage your best direct marketing and lead generation partner--your target account or house prospect list.