Before the Call understands the unique set of challenges faced by today's busy sales and marketing departments aiming to identify the right contacts and shorten the sales cycle.

An onset of automation services, SFA tools, and data sources can either be a deal-maker or a maze of turns and dead ends on the way to converting a lead to an opportunity. Delivering an easy to use, integrated suite of products and data services from within your current Salesforce.com or Oracle CRM on demand application, Before the Call truly bridges the gap between sales and marketing toward shared success in relevancy based marketing, target account lead generation, and qualification.