On-Demand Prospect Development Management Solution - Extend the return on your CRM investment with enriched sales data.

Your CRM system is only as good as the quality of its contents. If you don't know where your sales and marketing efforts should be directed, you'll waste precious resources with poor results. Sadly, most CRM deployments focus on the technology and the sales process, ignoring the critical data that will be contained within the application. Duplicate records abound, incomplete and inaccurate records clutter the system, and overall sales and marketing productivity is impaired due to time spent chasing the wrong leads.

Before the Call's On-Demand Prospect Development Management Solution optimizes CRM deployments by identifying prospects most likely to result in a sale. Whether you need to build target lists of accounts that meet your specific qualification criteria for your marketing and sales departments to target, or enhance the sales data you already have in your CRM application, Before the Call's subscription service can take your CRM investment to the next level.

Build target account lists based on your company's qualification criteria.
The most important component in any sales or marketing program is undoubtedly the list. Even the best offer with the cleverest messaging will not yield sales results if it's sent to the wrong audience. Create custom lists based upon your unique criteria from vertical industry to geography and company size, from directly within your CRM application. The data is seamlessly imported in real-time into your user interface and ready to be contacted.

View Before The Call List Builder in Action

Enhance, qualify and prioritize leads for highly optimized sales campaigns.
With most companies following up on only 10% of all the sales leads generated, it's no wonder that conversion rates are typically in the single digits. But with limited sales resources, how do you decide where to focus your efforts for maximum sales productivity?

Before the Call's on-demand solution provides the critical market intelligence your busy sales reps need to determine which leads are most likely to result in a sale, and prioritize their follow-up process based on the attributes that are unique to your ideal customer profile. Seamlessly integrated with market-leading on demand CRM applications from Salesforce.com and Oracle, Before the Call's on-demand solution can:

• Enhance existing leads in your on-demand CRM application by appending data such as industry, revenue, number of employees, and more to qualify whether or not a lead matches your ideal customer profile
• Score leads based on your custom criteria with their relative weighting to allow you to prioritize lead follow-up
• Spend time selling to the contacts and accounts that are most likely to close.

View Enrich Demo

Connect with the right contact, right away.
If your sales reps are selling too low into an organization or to the wrong function, your sales reps are targeting the wrong contacts and sales cycles will be drawn out. Before the Call's on-demand solution connects sales reps with decision makers and enables a more relevant, personalized conversation from the start.

With Before the Call's on-demand solution, your sales reps will be able to:

• Identify the executives with real purchasing power within a given company or organization
• Perform Internet searches on prospects and save the results to the contact or account record in your CRM application
• Find biographical information on the decision makers they are targeting including resumes, education and employment history to drive more compelling communications
• Understand the organizational structure of their prospects through executive org charts to sell across all functions involved in a purchase decision.

View Company Contacts Demo

Sales intelligence directly integrated with your SFA.
All this from within the tool your sales reps are already using everyday - the on-demand sales force automation tool. No more cutting and pasting data from search engines or your prospect's website. No toggling between data vendor applications to determine whether or not a lead meets your qualification criteria. Imagine having personal background information on the decision makers you are targeting at your fingertips.

Before the Call's on-demand solution results in:

• Connections with real decision makers at companies who are most likely to purchase your product or service
• More relevant, personalized communications with executives resulting in higher appointment setting rates
• Higher conversion rates from more qualified lead follow-up
• More time spent selling and less time wasted searching for data on your prospects
• Improved sales productivity thanks to eliminating time wasted with prospects who don't meet your qualification criteria
• Higher CRM adoption rate, and more successful sales organizations.

Not only will your sales reps be more productive, but they'll derive real value from the tool which has been making sales management easier for years. And more effective sales reps will be less likely to turnover.

One size does not fit all.
There isn't one perfect database that works for all organizations. Before the Call's sales team will work with you to determine which one of our data partners best matches your target market. Choose from a variety of market leading data sources such as ZoomInfo, Factiva, idExec, Google and more.

Not sure where to start? Our quick, five step Data Cleanse solution can clean, de-duplicate, append data, and add new records to your existing contact database to maximize the value you receive from the on-demand solution.