Before The Call Products Enable You To Identify, Qualify, and Connect

In just one week, realize the benefits of well-managed data for increased sales productivity and subsequent pipeline growth. Build targeted sales lists, clean your existing data. Whether your sales and marketing managers are challenged to build targeted marketing lists for lead generation activities or to cleanse and enrich the prospect data that currently resides in your Salesforce.com or Oracle CRM on demand application. Before the Call's Data Cleanse Data Cleanse solution is the first step in:

• Increasing your information integrity by eliminating duplicate data records, filling in empty fields, and deleting outdated or disqualified contacts and accounts.
• Accelerating user adoption of SFA applications, both Salesforce.com and Oracle CRM on-Demand, with clean, up-to-date market intelligence. When a sales rep has a positive experience sourcing contact profiles and company data, their outbound calls will be more successful and the likelihood of them repeating the process and integrating an SFA application into their daily calling routine increases.
• Consolidating and appending critical company and contact data from multiple sources can be a challenge for both sales managers and marketers. Data Cleanse solution normalizes your data so that you can consistently analyze and act upon it.

Before the Call's Data Cleanse solution improves the value of your sales and prospect database, enabling your sales reps to work with accurate data to identify quality leads and shorten sales cycles. Clean, reliable data will eliminate the noise in your sales reps calling plans and accelerate sales effectiveness.

Is your database too small?  Use Before the Call’s on-demand prospect development management solution to pull marketing lists or prospect sales territories real time.  Get immediate lists by entering in criteria such as industry, company size, titles, geography, auditor and other parameters.  Duplicates are clearly identified and you derive the benefit of immediate targeted leads.

Maintain your data integrity over time.
Once your data is clean, how do you maintain it over time? Data integrity is not a one-time event, but an ongoing process. With business to business to business contact data degrading at a rate of approximately 2% per month, it's important to maintain your sales and marketing data over time to drive sales productivity and CRM adoption rates. Before the Call's on-demand solution can help you to keep your data clean over time by correcting inaccurate or outdated records and enhancing incomplete data records.

QUALIFY

Enhance, score and prioritize leads based on your criteria and reach business decision makers within your prospect companies. Every great sales manager understands the value of starting the sales process at the highest level within a target account compared to selling their way up the organization. Efforts to reach the decision maker from the bottom up often result in roadblocks due to conflicting priorities or the fact that a competitor has already built a relationship at the executive level. Providing sales reps with reliable data that is systematically scored based on the performance of other qualified accounts, sends reps hunting in the direction of leads most likely to convert with the most qualified person in the organization to respond to your solutions offering.

Studies show that business to business sales organizations use less than 10 percent of sales leads because they simply don't have the time and resources to sort through them all. And qualification is a subjective exercise. Being able to rank and prioritize leads based on the criteria you choose (e.g., industry, geography, size of company, revenues), and their relative importance in relation to one another, is critical.

Before the Call on-demand solution provides busy sales people the tools to identify, qualify and seamlessly enrich leads with data from best-known sales intelligence sources. Define your company's criteria for a "qualified lead," then score, sort and rank lead records to prioritize sales efforts. The result is increased sales conversion rates thanks to time well spent effectively reaching decision makers within accounts that are most likely to buy your products - eliminating wasted time on leads that will not meet your ideal customer profile.

Assess the likelihood that an inquiry will convert to a lead and that a lead will convert to a sale with scoring functionality that profiles contacts and accounts against other success measurements in your Salesforce.com or Oracle CRM On Demand application.

Reach the executives with real purchasing power Are your marketing efforts resulting in responses from individual contributors or influencers, but failing to reach the elusive business decision maker? Our subscription products enable you to identify decision makers within the accounts you've already determined are a good fit for your product or service, reducing sales cycles and eliminating wasted efforts with gatekeepers and influencers whose priorities might conflict with your decision maker.

Selling into target accounts at the highest level. Reaching more decision makers in less time.

CONNECT

Knowing more about a prospect's personal history can make the difference in closing the next meeting. Empower executive selling with comprehensive intelligence Our on-demand solution goes beyond contact level information and include access to executive profiles and organizational maps, assisting reps in breaking through the noise of cold call introductions and establishing relevant communications through real associations and common interests. Knowing where a contact received their education or worked in the past can be the secret weapon in simply getting a conversation started and opening the lines of communication with the right prospects. Perform and Save Searches from within your SFA If your reps are currently researching prospects outside of their sfa, e.g. performing Internet searches for the latest news related to their contact or account, chances are that data is not being captured within your database. Before the Call's subscription services enable your reps to seamlessly perform Internet searches to obtain up to date information regarding your prospects, and save it to the lead, account or contact record - all from within their native interface, the CRM system, driving sales productivity and contributing to the corporate memory.