News

Before the Call Kicks Off Survey Targeting Sales and Marketing Management

PLEASANTON, Calif., Jan. 25, 2007 – Before the Call, a market and technology leader in on-demand prospect development management, is initiating a brief survey that explores the unique challenges facing business to business sales and marketing management. The company is encouraging sales and marketing executives across all industries to voice their opinions and contribute to the research findings, which will be published in March.

The 2007 Sales and Marketing Management Survey is available at http://www.zoomerang.com/survey.zgi?p=WEB2263JH2TBQ3 and takes about 5-10 minutes to complete. The survey focuses on sales and marketing executives’ priorities for 2007 and their associated pains, such as:
 

• Quota attainment – what’s standing in the way of sales teams’ success?
• New prospect identification – how are sales and marketing organizations finding and reaching decision makers?
• Bridging the sales and marketing divide – are they getting what they need from one     another?

The names and companies of individual respondents will remain confidential when the results are compiled. The survey findings will be made available to all participants and is intended to provide insight into common challenges in the industry that hinder the achievement of management by objectives (MBO), empowering them to seek viable solutions.

“The information we gather from this survey will help us get to the heart of what is preventing sales and marketing professionals from identifying, qualifying and connecting with companies and decision makers most likely to purchase their product or service,” said Tim Ramos, CEO of Before the Call. “We created this company to enable sales and marketing professionals to increase the amount of quality leads at the top of the sales funnel, which drives higher conversion rates and ultimately results in more closed deals. It is very important that we stay current with the obstacles they are facing, and this survey will allow them to tell us exactly what’s on their minds.”

The 2007 Sales and Marketing Management Survey will be live until February 9th.